Art in Motion: By Jaegher Cycles
Here on SSS, we’ve always valued the connection between cycling and art. This special relationship has been the source of countless beautiful projects over the years. To me, any cycling company that gives artists the opportunity to express themselves on such a unique canvas is already a win. We’ve seen this concept again and again, and for good reason. It simply works. Combine that with a well-curated setting to showcase the project, and you have the perfect recipe for an event that beautifully blends art and cycling.
That night, it was Jaegher Cycles representing the cycling side, and Van Den Weghe providing the setting, in their “Atelier,” a brutalist yet remarkably refined space. I haven’t mentioned Jaegher here before, but the Belgian frame building company has been on my radar for a few years now, and this evening was the perfect opportunity to explore their work more closely.
Specializing in stainless steel and steel frames, Jaegher has carved out something truly unique. Born in the heart of the Belgian Flanders, cradle of cycling legends and world champions, their craft carries the weight of that heritage. When you grow up surrounded by athletes at the highest level, your work has to live up to their expectations, and that, in essence, is what defines Jaegher.
For “Art in Motion,” Jaegher invited four Belgian , and one American artist to create unique finishes on their frames. They had complete creative freedom, no constraints, and the results ranged from minimalist elegance to bold, textured expressions, each done with so much taste and beautiful skills. Surrounded by massive slabs of marble and granite, the featherweight frames stood in this bold contrast to the immovable and raw beauty of these stones. Truly, a perfect dialogue between motion and stillness.
I won’t go over every design, as I’d rather let you take a closer look yourself and form your own impressions. That said, I completely fell in love with the piece by Elizabeth Ibarra, an artist from L.A. whose work beautifully reflects her Mexican roots through a “medieval suns and sky” finish.
If you’re tempted to treat yourself, each design by Elizabeth Ibarra, Gert Robijins, Willem Cole, Pieter Vermeersch, and Willem Boel will be available to a very limited number of Jaegher customers starting next month.
Consider this article a bit of eye candy, maybe even some inspiration, but also an introduction to a brand I’d truly love to feature more often here.
Side note: Yes, I shot this event digitally, partly because I’m still experimenting with that camera (more on that early next year), but also because an art exhibition starting at 7 p.m. in the middle of winter doesn’t exactly offer ideal lighting conditions. It was quite a challenge… but the results turned out to be pretty interesting.
The is something special to the Flanders…
🇧🇪: Jaegher
💾: ???
📍: ZULTE
